Conscientious

Shinzo Fukuhara and Roso Fukuhara, sons of Arinobu Fukuhara, the founder of Japanese cosmetics brand Shiseido (make sure you visit the page with covers of Shiseido's in-house magazine Hanatsubaki), contributed to developing modern Japanese photography. In 1924 they founded the Japan Photographic Society.

(Shiseido exhibit link thru wood s lot)