Gated Communities of One


General Culture

“4x4 [SUV] advertising is dedicated to manipulating landscapes into generic forms. All that it requires of a landscape is that it evoke the idea of challenge - something resistant to be conquered, something natural to be tamed. A river is valued for its difficulty of fording. A mountain for its dramatic and nameless escarpments. No landscape can be only itself: it must represent an obstacle of some sort. The hypocrisies of 4x4 marketing are dark, multiple and pernicious. Everything about the product urges us to the wrong relationship with our environment. The vehicles themselves are the gargoyle of a rampant and acrid form of individualism: gated communities of one. They bespeak the urge to dominate and crush which is at the root of what Ivan Illich called ‘the 500-year war on sustainability’.” - Robert Macfarlane discusses the impact of car - especially SUV - ads on how we view landscapes. Very interesting.