The John Hinde Butlin’s Photographs


General Photography

“Butlinツ痴 Holiday Camps are a unique British institution conceived by Billy Butlin for post-war Britain. He dreamt of a holiday centre for the great mass of working-class families, where they could have a good time irrespective of the unreliable British weather.” (source) “In the late 1960s and early 1970s, the John Hinde Studio […] produced a series of postcards to be sold at Butlin’s holiday camps […] With innovative use of colour and elaborate staging (the trademarks of a John Hinde postcard), it was the challenging job of two German (Elmar Ludwig and Edmund N臠ele) and one British photographer (David Noble) to execute the photographs to Hinde’s rigorous formula and standards. Each photograph is elaborately stage managed, with often large casts of real holidaymakers acting their allocated roles in these narrative tableaux of the Butlin’s quiet lounges, ballrooms and Beachcomber bars. Shot with large format cameras, and lit like a film set, the production of these photographs were an extraordinary undertaking.” (source) See some of the photos here.