Picking up what I linked to yesterday (and then there’s a bit more here - scroll down to the comments), it is interesting to see how once editorial work (done by fine-art photographers) is concerned, there is a new complex of topics. For the photographers there are some new problems to tackle (see Alec’s comment), and it seems to me that everybody else has to deal with expectations. We know what photographer X has been doing for a while, and we simply expect to find something along those lines in his or her editorial work - an expectation that (just like any other expectation) is not very helpful (even though it’s exactly the kind of expectation that certain magazines seem to count on when hiring well-known fine-art photographers for editorial work).