"Journalists often call publicists 'flacks' and publicists call journalists 'hacks,' though rarely in earshot of one another. But the gloves came off last week after Chris Anderson, the executive editor of Wired magazine, chided 'lazy flacks' who deluge him with news releases 'because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.' (story) You can find an interview with Chris Anderson about the story here. Highlight: "I was particularly amused when PR people attempted to organize a class-action lawsuit against me - in my own comments! That's in addition to publishing my home address and hacking my Wikipedia entry. Turns out that PR people can be very effective when they want to be - I only wish they'd targeted me so efficiently on behalf of their clients, rather than just for themselves." And then there's a discussion about the situation in commercial photography here.
Comments (1)
I found this article really very useful for illustrating how-not-to & a good bit of how-to promote yourself as a photographer/creative type - thanks JM!
Personally I am just at the stage of getting work into a state I would be happy for the world to see. I should have a more complete portfolio (with some artist statements too - thanks for that advice in an earlier post here) by end January. At that time I'll be sending out a targeted list of emails and a few well placed postcards.
(You can look at my website now, and it's good, but not as great as it will be come end of Jan ;-)
I agree with the post after yours on the hacks v. flacks thread - blogs like yours are surely the way forward, but pity you for being the one who has to trawl through all the spam to find the gems that you then kindly hold up in the light for the rest of us to see! I've really learnt a lot about being a professional photographer by regularly reading your blog, and been inspired regularly too, outlandish lego projects not withstanding.
So, I'll stop rambling now, but this is by way of saying Thanks!
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November 12, 2007 6:07 AM
Posted on November 12, 2007 06:07