Via LPV Magazine’s Twitter feed comes the link to an article describing the massive role PR has come to play in the art world. All of this easily applies for photography. Over the past few years, we have witnessed an explosion of PR, in part triggered by so-called social media, but also by sites like Kickstarter, where many campaigns result in a flurry of PR emails. It’s a bit like the nuclear arms race where each side is trying to out-PR everybody else. Needless to say, the overall effect is simply that everybody’s is just getting more PR.